Mark Ingwer presents "Empathetic Marketing"

Marketing Roundtable

Business Book Roundtable

October 24, 2012: 6:00 PM - 9:00 PM

Mark Ingwer presents "Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers"


Chicago Booth Gleacher Center
Rm 100
450 City Front Plaza Drive
Chicago, Illinois

Driving Directions:

PARKING: Chicago Booth has arranged with the AMC Theater-River East Self-parking Garage to provide discounted parking:

300 East Illinois Street (AMC Theater-River East Self Park Garage):

$6.00 after 3:00pm Garage: Self Park Facility Payment: Automated; at pay-stations by cash or credit card or upon exit pay by credit card only. To receive discounted rate: There is a card validator at the first floor security desk of the Gleacher Center.

The new system for the AMC Theater- River East Self Park Garage is automated. You will only need to insert your parking card in the validator and the new price will be automatically applied. You can validate your parking ticket at any time between your arrival at and departure from the Gleacher Center. When you leave the lot you will be charged for the lower $6.00 fee.

Directions: Garage is located next to PJ Clarks and below the AMC Theater.

When traveling east on Illinois cross over Columbus and enter the Garage on the left (north) side of the street.

If driving west on Grand (north of Theater), you can enter the garage ½ block before Columbus on the left (south) side of the street.

Event Details

In today's competitive and global marketplace it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding the whys can companies grow their business and develop loyal customers. In Empathetic Marketing, Dr. Mark Ingwer presents a groundbreaking approach to understanding consumers' core emotional needs. This innovative book provides both the psychological theory underlying consumers' emotional needs, as well as concrete business examples that demonstrate the incredible effectiveness of unleashing the power of deeper needs and emotions for success in the marketplace.


$20.00, book is not included but will be available for sale at the event


Register Online

Registration required and closes at noon on October 24th. After that, contact the event contact for cash / check options if seats are still available.

Deadline: 10/24/2012


6:00 PM-6:45 PM: Networking, light appetizers and cash bar

6:45 PM-8:00 PM: Author presentation, discussion / Q&A

8:00 PM-9:00 PM: Book signing, continued discussion and networking

Speaker Profiles

Mark Ingwer (Speaker)
Business Psychologist and Founding Partner, Insight Consulting Group

Mark Ingwer is a business psychologist and the founding partner of Insight Consulting Group, a global marketing and strategy consultancy specializing in consumer and business insights. He has over 25 years experience applying his unique blend of psychology, marketing, and business acumen to helping companies optimize their brand and marketing strategy based on an in-depth understanding of their customers. He has worked with a diverse range of companies across numerous industries, with a special focus on consumer packaged goods, healthcare, and advertising. Mark is a frequent speaker and media source, and has been featured in publications such as Business Week, New York Times, Crain's New York, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Marketing News, and Advertising Age. Mark earned a PhD in clinical psychology, completing his graduate work at NYU and the Ferkauf School of Psychology, and earned a marketing certificate from the Wharton School of Business. Prior to founding ICG, Mark held senior management positions at Saatchi & Saatchi and DMB&B advertising agencies and was a lecturer at Northwestern Kellogg's Business School. Mark lives in Chicago, IL with his son Jake and his dog Lucy.


Dana Damyen, '02 
Principal, TwoRoads Solutions

Other Information

Chicago Booth Business Book Roundtable - celebrating our 10 year anniversary!


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