Optimizing Advanced Social Media to Build Brand Awareness: A Workshop

Consulting Roundtable

October 27, 2010: 6:00 PM - 9:00 PM

Are your firm’s social media efforts returning on engagement, building audiences, and successfully marketing its products and services? If not, you’re probably missing out on techniques and opportunities to connect with new audiences. This workshop will take an advanced look at social media optimization. It will help you learn best practices for engagement and digital marketing in order to steer traffic to your website. The workshop is based on actual examples and technologies that Tim Frick, creative director and owner of Mightybytes, has developed over the course of his career and which are detailed in his recent book, Return on Engagement. Specifically, this workshop deal with such issues as how to: o Create content strategies, including the tools and techniques for marketing and measurement o Align digital communications with your website o Create successful social media profiles o Build and engage your audience


Gleacher Center
Room 600
450 N Cityfront Plaza Dr,
Chicago, Illinois

Driving Directions:The Chicago GSB has arranged with the AMC Theater-River East Self-Parking Garage for discounted parking at the following: 300 East Illinois Street (AMC Theater-River East Self Park Garage) $6 after 3:00 pm Garage: Self Park Facility Payment: Automated: at pay-stations by cash or credit card or upon exit pay by credit card only. To receive discounted rate: Go to card validator at the first floor security desk of the Gleacher Center. The new system for the AMC Theater- River East Self Park Garage is automated: Insert your parking card in the validator and the new price will be automatically applied. You can also validate your parking ticket at any time between your arrival at and departure from the Gleacher Center. When you leave the lot, you will be charged for the lower $6 fee.

Event Details

Tim Frick, owner/creative director of Mightybytes, Inc., a Chicago-based creative communications and digital media firm that creates rich user experiences to tell its clients’ stories and brand their products, will lead a workshop that offers attendees an advanced look at social media optimization for building brand awareness and digital marketing. Among other things, Tim will detail his four-pronged approach to social media optimization that includes: Strategy, On-Site, Off-Site, and The Return. Providing resources and concrete, real-world examples to facilitate the integration of these methods into a firm’s business and marketing workflow, Tim’s presentation should enable attendees to enhance their knowledge and optimize their use of advanced social media.


No Charge


6:00 PM-6:30 PM: Registration and Networking

6:30 PM-8:00 PM: Speaker

8:00 PM-9:00 PM: Reception and Networking

Speaker Profiles

Tim Frick (Speaker)
Owner/Creative Director, Mightybytes, Inc.

Tim Frick is owner/ creative director of Mightybytes, Inc., a design-driven media firm he founded in 1998. He is also an author and speaker, offering workshops and seminars that focus on design, process, technology, digital and social media and creative software. Tim, who has provided creative media services to an extensive client list since the 1990s, has received numerous creative and design awards and appeared in many publications, web sites, and TV broadcasts. Previous positions include multimedia designer/journalist for Ameritech and a stint as an adjunct instructor of interactive media at Columbia College, Chicago. He also served on the board of the Association for Multimedia Communications, the advisory committees of the Illinois Institute of Art’s Animation and Interactive Media departments, and the Interactive Media Department of Columbia College. Recent speaking engagements include: SEO for Success, Community Media Workshop; Social Media for Business, U of C Women’s Business Association, and Creating and Managing Your Online Presence, Arts and Business Council of Chicago, among others. Tim is the author of two books: Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing (Focal Press, 2010) and Managing Interactive Media Projects, An Interactive Media Process Guide (Delmar-Cengage). To learn more, see Tim’s site at, his company at, or his book site at He received a BFA from Michigan State and did advanced work in film/video at Columbia College.

Santanu DasGupta, '04 (Speaker)
Co-Founder, TeleCascade Networks

Santanu DasGupta is a co-founder at TeleCascade Networks, a Chicago based firm that provides solutions for mobile marketing. TeleCascade’s platforms include solutions for the cross-device mobile web-applications, mobile video delivery and native iPhone and Android applications. Mr. DasGupta was previously a co-founder at Ybrant Digital, a leading digital advertising network that provides integrated marketing services to major online publishers, agencies and major brands like Cisco, SAP, Intel, Porsche, and Renault. He also worked as an engagement manager for Gartner Consulting advising Fortune 500 clients in the areas of online media, IPTV and mobile advertising. Mr. DasGupta has an MBA from the University of Chicago Booth School of Business and an undergraduate degree in engineering from the Indian Institute of Technology Kharagpur, India.


Laraine Spector 
Partner, Midway Strategy Group

Other Information

About the Consulting Roundtable: The primary objective of the Consulting Roundtable is to connect consultants with the industry’s best practices, most innovative approaches, latest market trends, and most dynamic leaders. Meetings are scheduled for the fourth Thursday of each month