Event Details
This class, one of the most popular at Chicago Booth, covers:
• Understanding the key phases of the selling process
• Using the sales toolkit to construct a sales strategy for a set of clients and channels
• Identifying the most common failure points in an entrepreneurial sales process
• Gaining a set of sales skills that will serve you in any career context
$20 + transaction fee for early bird registrations
Program
6:45 PM-7:45 PM: Entrepreneurial Selling
Speaker Profiles
Craig Wortmann (Speaker)
Prof., Chicago Booth
http://www.chicagobooth.edu
Craig Wortmann brings his 20 years of experience in sales and marketing strategy to the classroom through his Entrepreneurial Selling course. Currently he serves as the CEO of Experience, a firm that helps companies build their sales and marketing engine. Prior to founding Experience, Wortmann conducted a turnaround of an interactive marketing agency and sold it successfully in a six-month timeframe. Wortmann also served for nine years as the CEO of WisdomTools an e-learning software and consulting firm. While at WisdomTools his clients ranged from McDonalds to the New York Stock Exchange to Walgreens and beyond.
Furthermore, Wortmann’s background includes strategic sales and marketing experience at IBM, a Dean Witter company, and The Forum Corporation, a leading global training consultancy.
Outside of the classroom and the office, Wortmann is both a writer and a professional speaker. He authored a book about using stories as performance tools which is titled What's Your Story?, and speaks on the subjects of leadership, selling and entrepreneurship. He also collaborates with his wife and two kids on building the future.
Questions
Rajesh Krishnan
650.468.5291