Digital strategy-marketing-and-technology pioneer shows how to best innovate with social business while mitigating risk.
Will "Tweeter-in-Chief" soon be characteristic of 1600 Pennsylvania Avenue? This campaign season offers a most prominent reminder of the profound disruptive potential of innovation in social technology, with quick and inexpensive competitive leverage accessible via experiential social media.
As the initial speaker in our quarter-long series of programs commemorating Booth ER's 25th anniversary year, digital strategy and marketing expert Chris Rollyston will discuss how increasingly dominant platform-based business models can be used by entrepreneurs to harness the Internet's scaling power. No matter what your industry focus, you will be certain to come away with practical examples of effective customer engagement enabled electronically.
Entrepreneurial Roundtable members, facuty and students of Booth: $15 thru October 5, then $20.
General public: $20 thru October 5, then $25.
• No credit cards at the door, only cash and checks.
• Dress is business casual.
Christopher Rollyson (Speaker)
CEO/founder, CSRA, Inc
Chris currently advises business, government, and non-profit clients on employing experiential social media for competitive advantage. A sought after presenter globally at conferences for C-level executives, he was VP-Marketing/Alliances for nVISIA, an e-business strategy expert for PWC, and a marketing leader for KMPG and Strategic Technology Resources. He has created extensive intellectual property via his mobile apps, blogs, and published works. Multilingual and a prior resident of many EU countries, he earned his undergraduate degree at Kalamazoo College and has done graduate work at Chicago Booth.
Networking and light refreshments from 6:15 - 7 PM
Program starts at 7 PM.