Making Creativity Work - Artistry In Business

Entrepreneurial Roundtable

August 18, 2014: 6:15 PM - 9:00 PM

An award-winning multi-media artist and a serial entrepreneur who coaches on accelerated growth team up for a creativity workshop to increase business visibility and adaptability.


Illinois Institute of Technology - Rice Campus Auditorium
201 East Loop Road
Wheaton, Illinois

Event Details

Staying a step ahead can be a key competitive advantage for entrepreneurial firms, with flexibility in execution offsetting larger rivals' scale and resources. But merely observing and applying new ideas is no surefire path to the "Next Big Thing." Instead, striking the creative spark from within to embrace the core differentiating principles can be better suited to adopting sustainable changes.

Our speakers will help identify how to access those intrinsic capabilities has for out of the box thinking that can ultimately distinguish our initiatives. One applies many techniques of the visual arts to traditional and electronic settings for innovative audience engagement. The other has mastered multiple forms of distribution (franchise, catalog, online) and organizations (private/public) to access expanded markets. By participating in our interactive August program, you could acquire useful guidance on:

  • Challenging your thinking for broader vision
  • Tailoring outreach for your unique business/style
  • Designing effective corporate training and eLearning
  • Managing a creative process


Booth, Kellogg School of Mgmt, students and alumni and Entrepreneurial Roundtable members - $15 until 8/13, then $5 more.

General public: $20 until 8/13, then $5 more.



Register Online

You can save $5 if you register by 8/13.

Deadline: 8/17/2014


6:15 PM-7:00 PM: Networking with light refreshments

7:00 PM-9:00 PM: Presentations and Q&A

Speaker Profiles

George Berlin (Speaker)
Illustrator Extraordinaire & Filmmaker

George is an accomplished visual artist with 10+ years experience at the intersection of classical technique and computer technology. He has created live graphic organizational histories, developed animated characters for major corporate clients (Kraft, Firestone, Petsmart), painted Zip Cars for their Chicago-area promotions, designed multiple corporate websites and directed children's films and award-winning video. He earned his Bachelor of Fine Arts at the Illinois Institute of Art.

Gail Zelitzky (Speaker)
Serial Entrepreneur

Gail has owned and operated 2 successful, multi-million dollar companies - a multi-state liquor store franchise and a worldwide catalog and e-commerce business. Since 2000, she coaches business owners on orchestrating sales from the inside out and on applying proactive, disciplined leadership to solve business challenges. She consults, mentors, writes, speaks publicly, organizes workshops and teaches entrepreneurs how to rapidly improve their business/quality of life

Founder of Transformation Lab - a peer advisory group leading entrepreneurs into culture-changing growth via creatively pursuit of new strategies and perspectives to increase financial performance, she has served in multiple leadership roles in professional and trade organizations and is pursuing her MAAPS degree in creative leadership at DePaul University's SNL.


Wayne Barcheski