Alumni

9th Annual Super Bowl Advertising Review Breakfast with Tim Calkins

Harvard Business School Club of Chicago

Chicago Booth Alumni Club of Chicago

February 16, 2011: 7:30 AM - 9:00 AM

Harvard Business School Club of Chicago invites the Chicago Booth Alumni Club of Chicago to the 9th Annual Super Bowl Advertising Review Breakfast with Tim Calkins.

Where

University Club of Chicago
76 East Monroe Street
Chicago, Illinois

Event Details

The 2011 Super Bowl promises to be another remarkable marketing event, featuring many of the best advertisers in the world.  This year, companies are paying about $3 million for each thirty second spot.  Join Tim Calkins for a look at the highs and lows of the 2011 Super Bowl advertising. Who did well?  Who missed?  And what does all this mean for business leaders?

Cost

$40/person for Chicago Booth alumni & their guests

Registration

Register Online

Please scroll to the bottom of the event registration for the Mail-in registration form.

CANCELLATION POLICY: All cancellations must be received within two (2) business days of the event or the attendee who made the reservation will be charged, regardless of participation, due to costs associated with the reservation.

Deadline: 2/15/2011

Program

7:30 AM-9:00 AM: Breakfast will be provided

Speaker Profiles

Tim Calkins (Speaker)
Clinical Professor of Marketing, Northwestern University’s Kellogg School of Management
http://www.kellogg.northwestern.edu/Faculty/Directory/Calkins_Timothy.aspx

Tim Calkins is clinical professor of marketing at Northwestern University’s Kellogg School of Management.  He is the author of Breakthrough Marketing Plans and co-editor of Kellogg on Branding.  Tim teaches marketing strategy, branding and biomedical marketing. Tim is a widely cited expert on marketing issues; he has been quoted in all the major newspapers and appeared on CBS, ABC, NBC, Fox and other major media outlets. He has led the Kellogg Super Bowl Advertising Review for the past seven years.

Tim began his career at Booz Allen and Hamilton and spent 11 years in marketing at Kraft Foods. He started teaching at Kellogg in 1998. In 2006 Tim received the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at the Kellogg School of Management. Tim received his B.A. from Yale before attending HBS.

Questions

Suzanne Austin 

708.764.5212