Chicago Booth alumni are cordially invited to an Ivy Circle Thought Leadership Writing Workshop, available in three parts.
In the first of these soft-skills sessions, we will define thought leadership and you will be asked to articulate the ideas you want to be known for inside and outside of your organization. If you are independent, you will articulate your thought leadership niche as it applies to your clients and prospective clients.
In the second workshop, we will brainstorm story ideas that will help you find new ways to express your ideas and make them more accessible to a wider audience. Subject-matter experts often struggle with this: They are so deeply immersed in their area of expertise that it's difficult to find new and different ways to talk about that area.
Given the COVID pandemic, we will explore ways for you to adapt your usual storylines and find a voice to lead in times of change.
In the third workshop, you will write a first draft of an article born of your thought leadership niche for your organization's website or your own LinkedIn profile.
These workshops are neither typical storytelling workshops, nor are they solely focused on thought leadership.
They take you through the three steps to writing like a thought leader:
Finding your niche (Workshop 1) on May 6 at 16:30 - 18:00 Central European Time Register here>>
Framing your stories (Workshop 2) on May 13 at 16:30 to 18:30 Central European Time. Register here>>
Writing your story (Workshop 3) on May 20 at 16:30 to 19:00 Central European Time. Register here>>