Why We "Choke" Under Pressure - And How to Avoid It

Entrepreneurial Roundtable

January 18, 2011: 6:30 PM - 8:45 PM

Sian Beilock, University of Chicago professor and a foremost expert on stress, explains why we "choke" under pressure. Learn the keys to make the perfect golf swing, a difficult math computation, or an important business presentation look easy - even when everything is on the line.


Northern Illinois University - Naperville Campus
First Floor Lobby & Auditorium
1120 East Diehl Road
Naperville, Illinois

Driving Directions:Take I-88 to Naperville Road exit. At bottom of exit ramp, turn south (left turn if coming from the East) onto Freedom Drive. Go to "T" and turn right onto Diehl Road. Go 2-3 blocks, NIU will on on left (across from Hampton Inn). Take driveway on west side of property to parking behind NIU building. Enter center glass doors.

Event Details

Sian Beilock's first book, "CHOKE": What the Secrets of the Brain Reveal about Getting It Right When You Have To" (Free Press) was just published. Beilock will give an overview of what psychological and brain science says about how we get to be the best and will then detail how and why our performance sometimes go awry when there is the utmost pressure to succeed. She unpacks the science behind why some people excel and others fail to perform at a high level when the stakes are high in activities ranging from making that elusive 6-foot putt when everyone is watching, to taking the SAT, to pitching to a room full of clients. Linking body and mind closer than ever before, Beilock provides counterintuitive revelations about intelligence and performance. She also gives practical advice about ways to not choke in high-pressure situations, and how to succeed brilliantly when it matters most. Sian Beilock is a tenured psychology professor at the University of Chicago. Sian’s research is routinely covered in the media (including CNN, The New York Times, NPR, Wall Street Journal) and she was highlighted as one of four “Rising Stars” across all academic disciplines by the Chronicle of Higher Education in 2005 and chosen as one of twenty-five “Women to Watch” by Crain’s Chicago Business Magazine in 2007.


$25.00 for public; $20.00 for Chicago Booth alumni/students/faculty. Save an additional $5.00 if register by January 12th. Register now - program is likely to sell out.


Register Online
Register early -- program is likely to sell out! Note: Date is NOT on third Monday due to M.L.King Day.

Deadline: 1/18/2011


6:30 PM-7:15 PM: Nettworking & refreshments

7:15 PM-8:45 PM: Program with speaker


Bill Wentz, '88 XP-57 
Roundtable Coordinator