The Super Bowl Means Business and Beer: Pre-Game Party and Teach-In

Chicago Booth Alumni Club of New York City

January 30, 2020: 6:30 PM - 8:00 PM

Kick off Super Bowl weekend with Booth alums and see how advertising and sports betting transform the game. Enjoy beer, snacks, swag and compete for a prize by picking the winner!


Glue Advertising
Penthouse 10 East
49 West 27th Street
New York, New York

Event Details

Kantar Media estimated that in-game advertising expenditures for Super Bowl LIII reached $382 million in 2019, making 2017-19 the top three years for ad spending in the game's history. We can only imagine what 2020 will look like!

Nevada sports books took $146 million in Super Bowl wagers in 2019 – a tiny fraction of the $6 billion bet on the game, most of it illegal. However, legal betting has become a $10 billion annual industry after the Supreme Court reversed a U.S. wagering ban in 2018.

Join advertising executive and entrepreneur Cindy Machles (Booth '82) and veteran gaming analyst Brian Egger (Booth '92) as they discuss the highlights and dramatic recent developments of Super Bowl advertising and sports betting.

Watch some classic Super Bowl ads, enjoy snacks, soft drinks, beer and swag -- and try to predict the big game's winner and point spread using your Chicago Booth quant skills to win a Super Bowl-themed prize!


$20 for Super Bowl-themed food, soft drinks, beer and Super Bowl swag


Register Online

Deadline: 1/29/2020

Speaker Profiles

Cindy Machles (Speaker) '82
CEO and Co-Founder, Glue Advertising

Cindy Machles is CEO and Co-founder of Glue, which has been recognized as a top 20 advertising and PR firm annually since 2015. Prior to Glue, Cindy started and led advertising and branding agencies for WPP and worked in brand management at Clorox and J&J. Cindy is a 1982 graduate of Booth, sits on the NYC alumni board, and is a steering committee member of the Chicago Booth Angels Network chapter based in NYC. Starting in January 2020, she is also serving as a local co-chair of the Alumni New Venture Challenge.

Brian Egger (Speaker) '92
Senior Gaming & Lodging Analyst, Bloomberg Intelligence

Brian Egger is Senior Gaming & Lodging Analyst and Consumer Team Leader at Bloomberg Intelligence. He is author of Social Media Strategies for Investing (Adams Media/Simon & Schuster) and an avid public speaker and TV/radio commentator on the casino, hotel and cruise sectors. Brian was a nationally-ranked analyst at Credit Suisse and BMO Capital Markets, where he was Associate Director of Research. He earned a BSE from Wharton and taught security analysis as an adjunct finance professor at Columbia Business School. He graduated from Chicago Booth in 1992.


Cindy Machles and Brian Egger 
Chicago Booth Alumni Club of Greater New York