Game-Changing Strategies: Blue Oceans, Piracy, and Condiments

U.S. Trust

Chicago Booth Alumni Club of Chicago

October 15, 2010: 7:30 AM - 8:45 AM

Join us for the next meeting of the Strategic Management Practices Issues Group to find out what blue oceans, red oceans, and condiments have in common. The discussion kicks off at 7:30 a.m. on Friday, October 15, at U.S. Trust in Chicago’s Loop.


U.S. Trust
231 South LaSalle
Chicago, Illinois

Event Details

Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne, is one of the most popular strategy books of the past few years. In it, the authors expand an old idea into an all-encompassing strategy for highly competitive markets: instead of going head-to-head with everyone else, stake out new territory for your business. An abridged version of the ideas presented in the book is the main reading for this month’s discussion. You can purchase a copy of the article, “Blue Ocean Strategy” from or download it from But sometimes, you need to bend a few established rules in order to sail on a Blue Ocean. Matt Mason did just that, as one of England’s original “pirate radio” broadcasters in the 1960’s. He discusses how you might need to challenge established norms to create the new business models that Blue Ocean ideas sometimes require in an interview entitled: “We Are All Pirates.” And finally, there are some cases in which the quest for Blue Oceans just may not make sense, as Malcolm Gladwell observes in “The Ketchup Conundrum.” Please read these three brief articles and come prepared to exchange your thoughts on October 15th. Our host will provide the coffee, but we depend on you to provide the energy for the conversation, which starts at 7:30 AM. Start your Friday morning by updating your MBA, interacting with fellow Booth alums, expanding your professional network – and still make it to the office by 9:00!


No Charge


Register Online
IMPORTANT: Email address and phone number are REQUIRED to confirm registration. ALL ATTENDEES MUST REGISTER AT LEAST TWO DAYS PRIOR TO THE EVENT!

Deadline: 10/13/2010


Bob Rieder, '06 


Other Information

These group discussions are limited to 20 persons; if your plans change and you won’t be able to attend, please let us know as soon as possible so we can release your seat to someone else.