Chicago Booth Alumni Club of China is delighted to welcome Tom Doctoroff (Booth MBA'89), to share "the three golden rules of marketing in China and to China".


5th Floor, Golden Bell Square
98 Middle Huaihai Road, Huangpu District
Shanghai, China

Event Details

Understanding China's consumer culture is a good starting point for understanding China as a nation. China is a Confucian society, where citizens are driven by a conflict between standing out and fitting in, between ambition and regimentation. Though the country's economy and society are evolving rapidly, the underlying cultural blueprint has remained more or less constant for thousands of years.

The speed with which China's citizens have embraced all things digital is one sign that things are in motion in the country. But e-commerce, which has changed the balance of power between retailers and consumers, didn't take off until the Chinese need for reassurance was satisfied.

To win a following among Chinese buyers, brands looking to succeed in China have to follow rules.

Join us to:

  • Learn from one of APAC's most respected marketing veteran and Chinese consumer psychology expert
  • Network with Booth, Stanford GSB, Kellogg and CBS alumni
  • Get inspired with new insights and connections

18:30-19:00 Check-in, food and networking

19:00-20:00 Keynote speech: Three golden rules of marketing in China

20:00-20:30 Q&A: Chinese youth and online identity, etc.

20:30-21:30 Networking


This event is open to alumni from:

Chicago Booth


Stanford GSB



No Charge


Register Online

Deadline: 9/14/2018


Cindy Zhao, '02