Private sector R& D is changing. Join us to Re-imagine what the business of research and research about business might look like in the future?
July SMPIG - Rethinking the Future of Research and Strategic Advantage. Private sector R& D is changing. As more firms recognize data as a strategic advantage, they also appreciate the value of research to the future of their business. Research shapes our understanding of what's possible, what's working and, for a business, connects internal capabilities to market needs and revenue opportunities.
Join us to Re-imagine the future of research. We will apply lessons from June's discussion around Vision and focus on these questions:
• What should the business of research and research about business look like in the future?
• What alternative mental models might enable an alternative view of research at the business and industry level?
• What future capabilities and practices are strategically critical for both research users and providers?
As is our custom, a series of links to articles are listed following the registration link and we encourage participants to preview prior.
Event Capacity: 20 attendees.