Experience Testdrives at BMW with Networking Reception
June 8, 2017: 6:00 PM - 9:00 PM
Chicago Booth alumni are invited to the BMW Group Brand Experience Center for a social mixer and experience testdrives.
BMW Group Brand Experience Center
8157 Dielsdorf, Switzerland
Join fellow alumni for the opportunity to testdrive BMW's or simply join us for the presentation and networking reception afterwards.
18:00 Welcome and introduction to the alumni who want to experience the testdrive
18:15 Testdrive begins:
- Vehicle groups of 5 vehicles. The vehicle groups are led by a lead vehicle by a BMW product expert, who transmits information about the vehicles to the participants via radio during the journey. The guests change the vehicles, 3 changeover points, the guests drive in 4 different vehicles.
- Vehicles: BMW 7 Series, BMW i8, BMW M models, BMW iPerformance models, BMW 3 Series / BMW 5 Series
19:00 Arrival of the participants who do not want to participate in the experience testdrives
19:15 Official Welcome by alumna Stéphanie Borge, '12 (EXP-17)
- Quick specialist presentations incl. Q & A on topics
- Online Sales and Experiential Marketing at BMW
- New Business Concepts: On Demand Mobility
- Intermodal Mobility
20:15 Networking Cocktail
- Stéphanie Borge, '12 (EXP-17) Director of Marketing BMW at BMW (Schweiz) AG:
Online Sales and Experiential Marketing at BMW
- Maximilian Eckes, On Demand Mobility Manager at BMW AG:
New Business Concepts: On Demand Mobility
- Karin Tausz, Programme Management Autonomous Vehicles at SBB CFF FFS
New Business Concepts: Intermodal Mobility
Oliver Banz, '05