Experience Testdrives at BMW with Networking Reception

Chicago Booth Alumni Club of Zurich

June 8, 2017: 6:00 PM - 9:00 PM

Chicago Booth alumni are invited to the BMW Group Brand Experience Center for a social mixer and experience testdrives.


BMW Group Brand Experience Center
Industriestrasse 11
8157 Dielsdorf, Switzerland

Driving Directions:


Event Details

Join fellow alumni for the opportunity to testdrive BMW's or simply join us for the presentation and networking reception afterwards. 

18:00 Welcome and introduction to the alumni who want to experience the testdrive
18:15 Testdrive begins:

  • Vehicle groups of 5 vehicles. The vehicle groups are led by a lead vehicle by a BMW product expert, who transmits information about the vehicles to the participants via radio during the journey. The guests change the vehicles, 3 changeover points, the guests drive in 4 different vehicles.
  • Vehicles: BMW 7 Series, BMW i8, BMW M models, BMW iPerformance models, BMW 3 Series / BMW 5 Series

19:00 Arrival of the participants who do not want to participate in the experience testdrives

  • Welcome Drink

19:15 Official Welcome by alumna Stéphanie Borge, '12 (EXP-17)

  • Quick specialist presentations incl. Q & A on topics
  • Online Sales and Experiential Marketing at BMW
  • New Business Concepts: On Demand Mobility
  • Intermodal Mobility

20:15 Networking Cocktail 


  • Stéphanie Borge, '12 (EXP-17) Director of Marketing BMW at BMW (Schweiz) AG:
    Online Sales and Experiential Marketing at BMW
  • Maximilian Eckes, On Demand Mobility Manager at BMW AG:
    New Business Concepts: On Demand Mobility
  • Karin Tausz, Programme Management Autonomous Vehicles at SBB CFF FFS
    New Business Concepts: Intermodal Mobility


CHF 80


Register Online

Deadline: 6/8/2017


Oliver Banz, '05