Join us for a Conversation with UChicago alumnus Johnson Yeh, AB'01 General Manager of Shanghai Office, and Riot Games to share his insights on eSports.
eSports, generally defined as competitive gaming, is a rising global phenomenon that is fast becoming a mainstream form of entertainment. While the idea that people are willing to pay to watch others play video games may surprise some, as of present, the current eSports industry is valued at roughly $900 million and this number is estimated to increase by 94% to $1.2 billion in the US alone by 2018, opening up enormous business opportunities. In fact, a major event can attract an audience of over 40,000 and tens of millions more watching online - to give context, that's several more times than an NBA finals game. Not only this, given that most of the audience are young people aged 18-24, your child could very well be among the estimated 210 million eSports fans worldwide - all the more reason to learn about this growing industry and how it is shaping the next generation's perception of entertainment.
- eSports: an introduction on the current eSports industry and market trends, how you or your business can leverage them and why it might be relevant for you.
$ 800 Members
$ 1,000 Non-members
Cost include dinner and related activities.
Alumni can pay membership fees on site.
Johnson Yeh, AB'01 (Speaker)
- General Manager of Shanghai Office, Riot Games
- Ph.D. in strategic management from Guanghua School of Management, Peking University
- MBA in general management from Fuqua School of Business, Duke University
- Bachelor of arts in economics from University of Chicago
Johnson started his career in Harvard Law School as a research assistant. Following that, he joined Fidelity Investments in Taiwan as a research analyst. After his MBA, he joined McKinsey & Company, where he was last an associate principal in its Taipei office. He was a leader in the cleantech and sustainability practice in McKinsey Asia, At the same time, he also worked on various media related projects. During his time in McKinsey, he wrote an article on McKinsey Quarterly, "Taking the pulse of China's ad spending". He later went on to work for the World Economic Forum in Geneva, where he led an initiative on circular economy by working with top stakeholders in the world leading up to the climate summit in Paris 2015. He is now the head of Riot's Shanghai office and leads business development and e-sports for Riot Games in China.