Alumni

SMPIG - Social Media Strategy - Beyond Marketing

Chicago Booth Alumni Club of Chicago

April 19, 2013: 7:30 AM - 8:45 AM

This month, we want to take a look at the enterprise level execution of social media. Pardon the cliche in our title, but this is our chance to dive into social network analysis and see how it can and does pay off for some organizations.

Where

Sopprafina Market Cafe
222 West Adams St.
Chicago, Illinois

Event Details

I expect to post to our blog shortly as news of Ron Johnson just keeps on coming. So do stop by http://strategyinsight.wordpress.com/ and be sure to check out the other blogs on our blog roll!

ARTICLES

1. Keynote: Invest in Scalable Social Business Programs

by Jeremiah Owyang
on Apr 05, 2011

http://www.slideshare.net/jeremiah_owyang/keynote-invest-in-scalable-social-business-programs

2. Large Scale Transformation--how social lies at the core of your strategy by Dion Hinchcliffe

http://www.informationweek.com/thebrainyard/news/strategy/how-smart-businesses-reorganize-for-soci/240006107

3. The Collaborative Organization: How to Make Employee Networks Really Work

MIT Sloan Management Review Magazine: Fall
2010 Research Feature

October 01, 2010 Rob Cross, Peter Gray, Shirley Cunningham, Mark Showers and
Robert J. Thomas

http://sloanreview.mit.edu/article/the-collaborative-organization-how-to-make-employee-networks-really-work/

Additional options to stay engaged or participate?

Read and follow our Blog--http://strategyinsight.wordpress.com/

Want to help? Do you have a topic or an article that you'd like us to review?

Send it or volunteer to lead the discussion. All requests will be honored.

Maybe you would like to share your thoughts in writing? Offer to write a guest post on the blog and we will be happy to publish it.

Send all questions or comments to Rachel Kaberon: arkayuno@gmail.com or rkaberon@arkaysoltuonsllc.com

Cost

No Charge

Registration

Register Online

Register By Email

Deadline: 4/19/2013

Questions

Rachel Kaberon