Event Details
Attendance is free. For those that would like to order dinner, Uno’s has offered a $25 three course meal and will provide you with an individual bill.
Registration
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Register By Phone: 617.515.5817
Deadline: 1/4/2008
Speaker Profiles
Trish Karter (Speaker)
Founder, CEO and President, Dancing Deer Baking Company, Inc.
http://www.dancingdeer.com
Background: An artist with an MBA from Yale, Patricia Karter is the co-founder and CEO of Dancing Deer Baking. Based in Roxbury, Mass., the little bakery with a strong social mission aims to grow into a $50 million business—without sacrificing its core values and practices: community philanthropy, employee development, and the use of only natural ingredients.
The Company: Launched in 1994, Dancing Deer Bakery has clung to a simple yet unconventional business philosophy If bakers love what they do, it shows in the food. More than a decade later, that guiding principle has helped propel the all-natural baked goods outfit into a fast-growing business. Dancing Deer Bakery had about $10.5 million sales in the fiscal year ended June, 2007, and projects $14.4 million next year.
Her Story: I'm frequently asked whether Dancing Deer's social mission gets in the way of its profitability. That's easy. We are a consumer brand. Our social activism builds consumer loyalty and attracts highly motivated employees. It's a win-win proposition. Plus, being committed to making all-natural products and making the world a better place is way more fun than being wound tight around the tyranny of a single bottom line. We've got a second one. How much good did we do? Of course, we don't get to declare victory on the second bottom line approach unless the business succeeds on conventional measures of profitability and asset value.
When Title IX opened up the boy's track team to me when I was a junior in high school in 1973, it was my first awakening to gender disparities in the power structure of our society, not just the athletic complex. I was also awakened to how bad that system is for everyone, including the boys.
I've been hoping our society could have a better balance ever since. That's where the female ownership comes in.
(Source: Businessweek.com)
Questions
Jim Fisher
Partner, OneAccord Corp
617.515.5817