Join us for a conversation with Prof. Gertner on "Unleashing the Power of Experimentation, Learning, and Selection to Non- Free Market Systems".

Please also join us for a Chicago Booth EMBA information session before the event with Prof. Gertner. Bring colleagues and friends who are interested in Booth.


The Ritz-Carlton Hotel
Bozcaada Hall
Suzer Plaza, Askerocagi Caddessi, No:6, Elmadag/Sisli
Istanbul, Turkey

Event Details

Innovation, experimentation, learning, adaptation, and selection are the hallmark characteristics of efficient markets – they are the cornerstones of both free market economies and biological evolution. In efficient economic systems, the interplay of these elements allows for the diffusion of innovation and unleashes creativity via financial rewards.

However these features are not intrinsic to some types of organisations and systems, including NGOs, law and regulation. Join Prof Robert Gertner as he explains how incorporating adaptive features of market economies into the design of these traditionally non-market systems could improve performance. Drawing on examples from individual purchasing decisions, corporate strategy, health care policy, NGOs and U.S. regulatory processes, Prof Gertner will demonstrate how introducing 'Chicago School' free market economic principles can drive innovation and improve institutional performance.

Attend this session to learn how to approach decision making in a different way, whether on an individual or organizational level.


No Charge


Register Online

Deadline: 9/24/2012

Speaker Profiles

Robert Gertner (Speaker)
Joel F. Gemunder Professor of Strategy and Finance and Deputy Dean, Chicago Booth


Miia Hallikainen, Alumni Office 


Other Information

This event is sponsored by Lukoil.