Join Chicago Booth in Dubai to hear from Jean-Pierre Dubé as he discusses the effectiveness of AI-powered analytics as the driving force of a company's marketing strategy.
Event Details
Drawing on his extensive research and case studies from leading global businesses, Professor Dubé will share insights on how these companies have successfully leveraged AI-driven analytics to gain a significant competitive advantage in their respective domains. Don't miss the opportunity to learn first-hand from Professor Dubé about the power of cutting-edge AI in transforming marketing effectiveness.
This event is supported by Positive Zero.
Program
7:00 PM-7:30 PM: Registration
7:30 PM-8:30 PM: Faculty Lecture and Audience Q&A
8:30 PM-9:30 PM: Networking Reception
Speaker Profiles
Jean-Pierre Dubé (Speaker)
James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar
Jean-Pierre Dubé is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. Professor Dubé is also director of the Kilts Center for Marketing at Booth and serves as Rothman Faculty in Residence at the Rothman, '77 London Campus in autumn quarter 2024.
Prof. Dubé is also a Research Associate at the National Bureau of Economic Research, and a faculty fellow at the Marketing Science Institute. From 2008-2010, he was a research consultant for the Yahoo! Microeconomics Research group. He has been working as a research consultant with Amazon since 2018.
His research interests lie at the intersection of industrial organization and quantitative marketing. He has conducted empirical studies on the formation of consumer preferences for branded goods, price discrimination, advertising, food deserts and nutrition policy, and the role of misinformation in consumer demand. This empirical focus is also reflected in his EMBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice. Several of his recent research projects are in collaboration with companies in the US and in China.
Questions
Penka Bergmann, AM'00
Director, Global Alumni Engagement
+44 (0)20.7070.2230