Join us for an engaging interactive session to explore the leading practices and intricate world of "Lead Generation", guided by insights from a renowned author and entrepreneur.
Event Details
In today's business landscape, companies of all sizes and sectors face significant challenges in achieving top-line growth. While experienced sales professionals are hired to build relationships, close deals, and generate revenue, having them spend time on cold calling may not utilize their skills most effectively.
Many salespeople acknowledge that prospecting is an essential step in the sales process, yet they often lack the time or interest to execute it efficiently.
Jim McAvoy's book, "#LEADS to SALES tweet Book01: Creating Qualified Business Leads in the 21st Century," provides business leaders with practical insights into the art of prospecting. The book addresses this increasingly critical topic, offering actionable strategies in a concise and accessible format.
In this interactive session, you will discover the L.E.A.D.S. process and its practices, empowering you with the techniques needed to improve your lead generation efforts effectively.
The system is based on the following lead generation process:
Lay out the plan
Evaluate your prospects
Approach the gatekeeper and executive
Dialogue with your contact
Successfully collaborate
Speaker Profiles
Jim McAvoy (Speaker)
http://www.mcavoyleads.com/book.htm
Jim McAvoy is a seasoned entrepreneur and sales strategist with a proven track record of driving top-line growth. With over three decades of experience across diverse industries, including healthcare, finance, higher education, and startups, Jim is a sought-after expert in business development, marketing, and client engagement.
As the author of #LEADS to SALES tweet Book01: Creating Qualified Business Leads in the 21st Century, Jim offers practical, actionable insights on a topic of critical importance to today's business leaders. His expertise has been recognized by prestigious institutions such as the University of Chicago Booth School of Business, where he has been a frequent guest lecturer, and Northwestern's Kellogg School of Management. He is a frequent guest speaker in Chicago Booth classrooms.
Jim's impressive career includes helping clients secure over $100 million in incremental revenue. His ability to deliver results for businesses of all sizes, from startups to Fortune 500 companies, has solidified his reputation as a leading authority in the field.
A graduate of the College of William & Mary with a BA in Economics and History, Jim is also a Certified Employee Benefits Specialist (CEBS). He has shared his knowledge as a workshop facilitator at 1871 and the Polsky Center, inspiring and educating the next generation of entrepreneurs.
Vignesh Mani (Moderator)
https://usc.eragroup.com/find-a-consultant/vignesh-mani/
Vignesh Mani is a seasoned professional with a proven track record in new revenue generation, client services, analytics, and technology strategy solutions. At ERA Group (formerly known as Expense Reduction Analysts), he collaborates with mid-market clients to implement innovative cost optimization solutions, including complimentary spend analysis for Booth alumni-led companies. He can be reached at vmani@eragroup.com
Questions
Vignesh GS, '11
404-919-7225