Columbia Business School Alumni Club of Spain cordially invite Chicago Booth alumni to a presentation by internationally recognized digital expert Carlos Fernández Guerra.


Telefónica Flagship Store
Gran Vía 28
28013 Madrid, Spain

Driving Directions:

(la entrada al acto se realiza por la esquina con c/ Fuencarral)

Event Details

In this session, Carlos will share his deep knowledge in digital strategy and will guide us in the task of creating and maintaining brands in the digital environment, as well as develop them effectively through social networks. His approach is clear "We have to talk about people, not about products".

Carlos Fernández Guerra is currently Director of Digital & Social Media at Iberdrola. From this position he develops the digital strategy of the company and manages its communication through social networks.

Program will start promptly at 18:45. 

Further details of the event can be found here (in Spanish).




Register Online

Deadline: 4/9/2018


Ana Munoz, '01 (EXP-6)