Always wondered about the effects of BRANDING? Why we are ATTRACTED to some and repulsed by others? How brand MIGRATE? How strong the CHICAGO BRAND is? For answers to these questions, and an evening of Chicago rigor and pleasantries, you should attend an EXCLUSIVE DINNER with CHICAGO BOOTH PROFESSOR JEAN PIERRE DUBÉ, renowned for his research in MARKETING, and who has won several awards for his excellent teaching. His talk is entitled: "Brand History and How It Affects Geographic Differences in Current Brand Performance"


Brasserie Harkema
Nes 67
Amsterdam, Netherlands


Once you have registered, you will be contacted with confirmation and payment info. The expected prix fixe menu price is €50.


Register By Email

Deadline: 6/17/2009

Speaker Profiles

Jean-Pierre Dubé (Speaker)
Sigmund E. Edelstone Professor of Marketing, Chicago Booth


Hinne Temminck '04