For some time now, the definition of VOC has been stretched, diluted, and some would even say hijacked, in ways both good and bad.
Event Details
In this highly informative and entertaining presentation, product development guru Gerry Katz will lay out three major trends in the field of VOC, whose advocates he dubs:
• "The Naysayers"
• "The Stretchers"
• "The Technovangelists"
He'll then discuss some of the plusses and minuses of these trends and what companies can do to take advantage of the benefits and avoid the pitfalls. Finally, Katz will challenge the conventional wisdom about one of today's sacred cows: the role of Social Media in VOC.
$15
hor d'oeuvres will be served
Speaker Profiles
Gerry Katz (Speaker)
Vice Chairman, Applied Marketing Science
http://ams-inc.com/
Gerry Katz is Vice Chairman of Applied Marketing Science, Inc., Waltham, MA. He is a recognized authority in the areas of innovation, new product development, and market research, with more than 40 years of consulting experience. He is a former member of the Board of Directors of the PDMA, and is also certified as a New Product Development Professional (NPDP). Gerry is the author of several award-winning papers, and received the William O'Dell Prize from the American Marketing Association in 1988. He is a highly regarded teacher, trainer and coach, and has lectured frequently at the business schools of MIT (Sloan), the University of Pennsylvania (Wharton), the University of Chicago, Dartmouth (Tuck), Carnegie-Mellon, Cornell, Northeastern, and Harvard University. He received his B.S. in management science from the University of Rochester in 1970 and his S.M. in management from the MIT Sloan School of Management in 1972.