Consumers are creating an exponential amount of customer data, rich in infor-mation about their behavior, interests, and needs, through interactions with your brand and elsewhere.
Event Details
Consumers are creating an exponential amount of customer data, rich in infor-mation about their behavior, interests, and needs, through interactions with your brand and elsewhere. More and more organizations now view it as a strategic asset. This presentation explores how to make sense of the data and create ac-tionable insights using analytics, allowing you to successfully execute for better personalized interactions with your existing and prospective customer.
After this session you will be able to:
• Understand why insights are only as good as the breadth and depth of the customer data that is analyzed
• Engage and activate customers and prospects on personalized interactions based on those insights
• Measure your success or failure, in order to strategically plan your marketing initiatives and more importantly, dollars
Early $10
Week of $15
At the Door $20
Speaker Profiles
Gaurav Issar (Speaker)
President / CEO, Allant Group
www.allantgroup.com
Being able to meaningfully to help a customer better market and grow their business is the driving force behind Gaurav Issar, the president and CEO of Allant Group, LLC, one of the nation's leading marketing data analytics firms.
Effectively competing among the behemoths, Gaurav oversees the strategic growth and operational execution of Allant Group in addition to being on its Board of Managers. Gaurav brings nearly 30 years of management and technology experience in managing the successful delivery of Application Development and Data Analytical services to clients ranging from enterprise-level to mid-size organizations.
Prior to joining Allant, Gaurav spent more than 10 years at Project Leadership Associates (PLA) in various executive team and practice leadership roles developing and overseeing customer relationships, strategic growth and delivery oversight for multiple business units as well as the sales & marketing operations in the company.
Gaurav co-founded a business intelligence, data warehousing firm to provide analytical and reporting services to enterprise-level organizations and has also previously worked for Price Waterhouse and James Martin & Co. in multiple development and team lead roles.
Gaurav is a Booth alum (Weekend/XP-97) and has been a guest presenter at Booth in the past in addition to speaking at Digital and Marketing forums.
Questions
Roger Moore, '92
VP, Analytics / Entytle, Inc