Theme: How the collapse of the Genoa Bridge in August 2018 ignited a media crisis and political storm
During a torrential rainstorm on August 14, 2018, a 210-metre (690 ft) section of the Ponte Morandi bridge collapsed. The Ponte Morandi, also known as the Genoa Bridge, forms a critical artery of European route E80 linking Italy and France. In the collapse, between 30 to 35 cars and three trucks were reported to have fallen from the bridge. The disaster caused a major political controversy about the poor state of infrastructure in Italy and the privatization of Italy’s highways. The Genoa Bridge was part of a motorway system operated by Autostrade, a subsidiary of the Atlantia holding company controlled by the Benetton Family, one of the most powerful family business dynasties in Italy. The media crisis and political storm that followed threatened the concession under which Autostrade operated the motorways in Italy.
Suitable Courses: Regulation, Public Policy, Privatization, Political Economy of Regulation, the Media, Media Crisis Communications.
Bigger picture: The Atlantia case study addresses the political economy of regulation and the media in a democratic market economy. The case highlights a media crisis faced by a large Italian company that happens to be controlled by one of the wealthiest and most famous families in the country. A media crisis presents a rare opportunity to understand the dynamics between big businesses, politicians, regulatory agencies, and the news media. The Italian media and politicians intensely scrutinized the collapse of a bridge on an Italian highway operated by Autostrade, ultimately shedding light on the concession terms through which the company operated a large part of the highway network in the country.
Published: June 2020
Length: 50 pages; English PDF
Download the Case: Atlantia