Organizations around the globe are increasingly using “nudge thinking” to help people make more efficient decisions. Nudge units are applying insights from the field of behavioral science to design policy, create change, and build a customer-centric approach to strategy. When these insights are applied to management, leaders discover new ways to drive enterprise value, improve product and service design, and help stakeholders make better choices.
In this online program, executives will learn how to leverage behavioral economic insights to improve economic, policy and management outcomes.
This program is in partnership with Global Alumni.
Through a highly interactive learning environment, you’ll learn how to use data intelligence to better predict outcomes and practically apply behavioral insights to your organization. You will discover the benefits of a well-designed choice architecture structure and explore the role biases, fallacies, and heuristics play in decision-making.
By attending this program, you will:
This program is designed for mid- senior level executives from around the globe who are responsible for making impactful, efficient, and economic decisions for their organizations. Those who are in the role of presenting choices to clients, customers, and key stakeholders (choice architects) will benefit from this program.
In addition, those in the fields of finance, marketing, sales, business development, healthcare, market research, consulting, policy, and entrepreneurship will find this program beneficial.
By exploring the “why” behind our decision- making and understanding the core principles of Behavioral Economics, organizations in all industries will gain a major competitive advantage against competitors. This program can be applied to any industry including healthcare, utilities, insurance, banking, retail, manufacturing, nonprofit, and government agencies.
Devin Pope studies a variety of topics at the intersection of economics and psychology. He has published work in top economics outlets such as the American Economic Review, Quarterly Journal of Economics, Journal of Political Economy, and Review of Economic Studies. He has also published in psychology and multidisciplinary outlets such as Management Science and Psychological Science.
Using primarily observational data, Pope studies how psychological biases play out in field settings and economic markets. Examples include left-digit bias and projection bias in car markets and time inconsistency in housing markets.
Prior to joining the Chicago Booth faculty in 2010, Pope was on the faculty at the Wharton School at the University of Pennsylvania. He earned a PhD in economics from UC Berkeley in 2007 and a BA in economics from Brigham Young University in 2002.
A history of behavioral economics and prospect theory
Sophisticated choices and self-control
The psychology of incentive
To register for this cohort, please contact our partner, Global Alumni, at email@example.com.