Organizations around the globe are increasingly using “nudge thinking” to help people make more efficient decisions. Nudge units are applying insights from the field of behavioral science to design policy, create change, and build a customer-centric approach to strategy. When these insights are applied to management, leaders discover new ways to drive enterprise value, improve product and service design, and help stakeholders make better choices.
In this online program, executives will learn how to leverage behavioral economic insights to improve economic, policy and management outcomes.
This program provides the tools to leverage behavioral economic insights to improve economic, policy, and management decision outcomes. Attendees will discover the benefits of a well-designed choice architecture structure and explore the role biases, fallacies, and heuristics play in decision-making.
What’s more, this program couples academic theory and business knowledge with practical, real-world applications. Through a highly interactive learning environment, you’ll learn how to use data intelligence to better predict outcomes and bring behavioral insights into actionable, practical applications.
This program is designed for mid-senior executives from around the globe who are responsible for making impactful, efficient, and economic decisions for their organizations. Those who are in the role of presenting choices to clients, customers, and key stakeholders (choice architects), will benefit from this program.
Leaders from a wide range of industries and organizations, including corporations, associations, nonprofits, startups, and public sector organizations, will find this program beneficial.
In addition, those in the fields of marketing, sales, business development, market research, healthcare, consultants, policy, and entrepreneurs will find this program beneficial
Using primarily observational data, Pope studies how psychological biases play out in field settings and economic markets. Examples include left-digit bias and projection bias in car markets and time inconsistency in housing markets.
Prior to joining the Chicago Booth faculty in 2010, Pope was on the faculty at the Wharton School at the University of Pennsylvania. He earned a PhD in economics from UC Berkeley in 2007 and a BA in economics from Brigham Young University in 2002.