Devin G. Pope
Steven G. Rothmeier Professor of Behavioral Science and Economics and Robert King Steel Faculty Fellow
Devin G. Pope
Behavioral Economics: Nudges that Shape Decision-Making—Online
Harness the power of behavioral economics to anticipate outcomes, shape decisions, and drive meaningful business results.
Next Session
February 17-April 13, 2026
View All Dates
Location/Format
Online
Investment Fee (in USD)
$3,200 USD
Questions? Connect with our enrollment advisors.
Next Session
February 17-April 13, 2026
View All Dates
Location/Format
Online
Investment Fee (in USD)
$3,200 USD
Questions? Connect with our enrollment advisors.
Organizations around the globe are increasingly using insights from the field of behavioral economics to help people make more efficient decisions.
Discover how to apply cutting-edge behavioral economics principles from the University of Chicago Booth School of Business—home to Nobel laureates winning-research in behavioral economics—to create customer-centric strategies, design better products and services, and communicate value with impact.
- Learn how to design products and services that create more value for customers.
- Discover the emotional and cognitive underpinnings of economic behavior changes and how professionals make decisions.
- Explore hidden biases and heuristics that either reinforce or counteract outcomes.
- Discover how “choice architecture” may optimize decisions to benefit economic, regulatory, and policy creation strategies.
- Gain the frameworks to draw actionable insights from data intelligence to improve customer experiences and engagement.
- Discover the tools to optimize your value proposition for greater influence and impact.
- Increase management decision outcomes that result in improved enterprise-wide efficiencies and processes.
Format
Online with live-online sessions
Program duration
Eight weeks, 3–5 hours per week
A High-Impact Learning Format
This program includes six live-online sessions in addition to self-paced learning modules. You’ll experience a blend of classroom sessions, group discussions, case studies, and other interactive coursework. Each module builds on the last, ensuring an impactful learning experience and giving you the confidence to make informed decisions that create measurable impact.
Who Should Attend
Mid- to senior-level executives from around the globe who are responsible for making impactful, efficient, and economic decisions for their organizations, as well as those who present choices to clients, customers, and key stakeholders.
Download the program brochure for in-depth insights into who should attend, participant profiles, and the ideal candidate.
Download brochure
Meet the Faculty
At Booth, our distinguished faculty exemplify dedication and expertise, bringing deep passion to their teaching. Their steadfast commitment extends beyond traditional instruction, focusing on empowering every Executive Education participant, across all programs and global campuses, to achieve their professional and leadership goals.
Program Outline
- Analyze the evolution of economics from Classical economics (e.g., Adam Smith) to present day, and where behavioral economics began to flourish.
- Understand the late 1970s inflection point that introduced psychology to the economic decision-making model.
- Dissect systematic bias and describe the most cited, ground-breaking behavioral economy theory: prospect theory.
- Explore examples of prospect theory’s importance in our personal lives and when running a business.
- Explain the influence of intertemporal components in our choices and how they can provoke non-standard behavior (such as addictions, credit card dependence, etc.).
- Formulate mathematical models that explain phenomena such as procrastination and overindulgence.
- Visualize examples of how self-control problems can lead to bad decision-making.
- Apply Choice knowledge in a way that modifies behavior, improving the health of both your business and people around you.
- Compare the standard rational economics assumption that humans are self-interested and the behavioral economics propositions that humans are altruistic.
- Articulate why thinking only in financial incentives might not be wise and how fairness is compatible with successful business.
- Analyze why and when it is socially accepted to charge fees or surcharges, and more generally to use standard economic pricing mechanisms.
- Explore the importance of social norms and pressure, reciprocity, and distributive vs procedural justice.
- Discover through a Qualtrics-based exercise what kind of motivational treatments are most effective in making someone execute a given task.
- Recognize the many possible approaches to understanding motivation beyond behavioral economics.
- Create a company culture built on solid psychological principles.
- Recognize how information interventions over biased beliefs can modify mindsets and be potential sources of new standards in decision-making.
- Learn how nearly everyone exhibits common biases, such as projection bias and “winner’s curse.”
- Identify some of the most important biases, such as survivorship bias and overconfidence, and how they influence business decision-making.
- Discover how our attention is limited and why this leads us to make important decision errors.
- See how something as simple as not paying attention to a number’s digits can dramatically change economic markets’ function.
- Understand how inattention works in a competitive market and grapple with the ethics of competing for consumer attention.
- Learn the challenges and opportunities in addressing human rights abuses in cybertechnology.
- Measure and identify the sensitive topic of discrimination through five distinctive methods.
- Learn how standard economics categorizes discrimination into one of two models, statistical and taste-based.
- Understand how psychology can deepen our understanding of how discrimination works and how we can combat it.
- Apply basic principles of good choice architecture and the way we can influence people’s behavior.
- Discuss examples of nudging, such as putting numbers into context and smart engineering/design.
- Detect examples of nudges and the opposite “sludge” in the real world and apply nudges to your business or career.
Past Participant Insights
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“I entered the program with high expectations because of the University of Chicago's reputation in Business and Economics education. My expectations were exceeded because of the quality of the program. I was particularly impressed with the video presentations by Professor Pope, where the research was explained in relatable and understandable ways. The program encompassed the perfect ratios of charm, humor, and earnestness and inspired me to dig deeper into the material of behavioral economics.”
—Richard Korneck -
“The program truly exceeded my expectations! It was very enlightening to better understand why people make their decisions and how those decisions can be influenced. The variety of content in each module was very engaging, and it was a bonus to have such a diverse group of peers from around the globe. The live sessions with Professor Pope, our guest speaker, Scott Young, and our mentors, Stuart and Jessica, were extremely worthwhile. I look forward to applying what I've learned both professionally and in my personal life.”
—Renee Neubecker, Director of Strategy, Motorola Solutions, Inc.
Upcoming Sessions
Program dates are subject to change.
Download Brochure
Download the program brochure for in-depth insights on who should attend, a schedule preview, past participant profiles, location highlights, networking opportunities, and what to expect. When doing so, you’ll also receive an editable justification letter to help you make the case to your employer for your attendance.
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Frequently Asked Questions
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Frequently Asked Questions