Organizations around the globe are increasingly using “nudge thinking” to help people make more efficient decisions. Nudge units are applying insights from the field of behavioral science to design policy, create change, and build a customer-centric approach to strategy. When these insights are applied to management, leaders discover new ways to drive enterprise value, improve product and service design, and help stakeholders make better choices.
In this online program, executives will learn how to leverage behavioral economic insights to improve economic, policy and management outcomes.
This program is in partnership with Global Alumni.
Through a highly interactive learning environment, you’ll learn how to use data intelligence to better predict outcomes and practically apply behavioral insights to your organization. You will discover the benefits of a well-designed choice architecture structure and explore the role biases, fallacies, and heuristics play in decision-making.
By attending this program, you will:
This program is designed for mid- senior level executives from around the globe who are responsible for making impactful, efficient, and economic decisions for their organizations. Those who are in the role of presenting choices to clients, customers, and key stakeholders (choice architects) will benefit from this program.
In addition, those in the fields of finance, marketing, sales, business development, healthcare, market research, consulting, policy, and entrepreneurship will find this program beneficial.
By exploring the “why” behind our decision- making and understanding the core principles of Behavioral Economics, organizations in all industries will gain a major competitive advantage against competitors. This program can be applied to any industry including healthcare, utilities, insurance, banking, retail, manufacturing, nonprofit, and government agencies.
Prior to joining Chicago Booth faculty in 2010, Pope was on the faculty at the Wharton School at the University of Pennsylvania. He earned a PhD in economics from UC Berkeley in 2007 and a BA in economics from Brigham Young University in 2002. Pope also worked as an Amazon Scholar from 2019-2021.
A history of behavioral economics and prospect theory
Sophisticated choices and self-control
The psychology of incentive
The program truly exceeded my expectations! It was very enlightening to better understand why people make their decisions and how those decisions can be influenced. The variety of content in each module was very engaging, and it was a bonus to have such a diverse group of peers from around the globe. The live sessions with Professor Pope, our guest speaker, Scott Young, and our mentors, Stuart and Jessica, were extremely worthwhile. I look forward to applying what I've learned both professionally and in my personal life.
Although I have an extremely demanding role, I found the material easy to manage on the weekends. I truly looked forward to each new module every week and readily shared what I had learned with family, friends, and co-workers. Behavioral Economics was not a dedicated focus area of study when I was in school, but the material resonated with me much more than classical economic theory. I also appreciated Professor Pope weaving ethical considerations into the content and discussions. Thank you!
—Renee Neubecker, Director of Strategy, Motorola Solutions, Inc.
I entered the program with high expectations because of the University of Chicago's reputation in Business and Economics education. My expectations were exceeded because of the quality of the program. I was particularly impressed with the video presentations by Professor Pope, where the research was explained in relatable and understandable ways. The program encompassed the perfect ratios of charm, humor, and earnestness and inspired me to dig deeper into the material of behavioral economics.