Discover a multidisciplinary, data-driven approach to optimize your firm's revenue. You'll leverage cutting-edge techniques to create pricing and monetization strategies that give your firm a competitive advantage—and create long-term value for your organization and customers.
Changes in consumer behavior have rendered traditional pricing strategies sub-optimal in today’s market. Forward-thinking companies are leveraging new analytical tools, technologies, and the latest in behavioral research to implement a value-based pricing approach. If your organization hasn't implemented this type of pricing strategy, you may be leaving money on the table and surrendering significant amounts of value, both to your company and the customers you serve.
In this 5-day program, you'll learn The Chicago Booth Approach to pricing —a customer-centric, value-based, analytical approach to making decisions. You'll gain proven frameworks and incorporate multiple disciplines such as marketing, data science & AI, behavioral science, and microeconomics to increase profitable growth. You'll emerge from the program with a path to monetizing your organization's opportunities in a way that benefits customers, ultimately promoting competitive advantage and significant growth.
By attending, you will:
WHY THIS PROGRAM?
This unique program combines a blend of faculty expertise, case studies, in-class exercises, a guest speaker, and networking opportunities with peers around the globe.
Group Enrollment: This program is a good fit for groups of executives, as the course fosters a cross-functional approach to pricing and monetization.
Economic Value to the Consumer
Behavioral Economics — the psychology of customer purchasing decisions
Customer Lifetime Value
note: curriculum subject to change
His research interests lie at the intersection of industrial organization and quantitative marketing. He has conducted empirical studies on the formation of consumer preferences for branded goods, price discrimination, advertising, food deserts and nutrition policy, and the role of misinformation in consumer demand. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice. Several of his recent research projects are in collaboration with companies in the US and in China.
Dubé’s work has been published in the The American Economic Review, Econometrica, The Journal of Marketing Research, The Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics, the Quarterly Journal of Economics and The Rand Journal of Economics. He is an area/associate editor for The Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He was the recipient of the Chicago Booth class of 2016 Phoenix Award for service to the extracurricular and community activities of the graduating class, the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant.
Dubé earned a bachelor's degree from the University of Toronto in quantitative methods in economics in 1995, a master's degree in economics in 1996, and a PhD in 2000 from Northwestern University. He joined the Chicago Booth faculty in 2000.
Prior to joining Chicago Booth faculty in 2010, Pope was on the faculty at the Wharton School at the University of Pennsylvania. He earned a PhD in economics from UC Berkeley in 2007 and a BA in economics from Brigham Young University in 2002. Pope also worked as an Amazon Scholar from 2019-2021.
|September 11-15, 2023||$11,500||In-Person||Register Now|
|December 4-8, 2023||$11,500||In-Person||Register Now|