Acquire analytical frameworks to increase ROI and improve your decision-making process based on customer insights. You’ll be equipped to make data-driven, insightful decisions in an increasingly analytical world.
In this program, you'll acquire analytical frameworks to increase ROI and improve your decision-making process based on customer insights. You’ll be equipped with the frameworks to make data-driven, insightful decisions in an increasingly analytical world.
By attending the program, you will:
The program is offered in a convenient three-day format so you do not need to take extended time away from the office.
Chicago Booth, Gleacher Center, Chicago, IL
Concepts learned will be particularly useful for:
Professor Misra currently serves as Co-Editor of Quantitative Marketing and Economics and as Associate Editor at Management Science and the Journal of Business and Economic Statistics. He has also served as an Associate Editor at Marketing Science, Quantitative Marketing and Economics, the International Journal of Research in Marketing and the Journal of Marketing Research. Professor Misra is actively involved in partnering with firms in his research and has worked on various projects with companies such as Oath, Verizon, Eli Lilly, Adventis, Mercer Consulting, Sprint, MGM, Bausch & Lomb, Xerox Corporation, Ziprecruiter and Lucent Technologies with the aim of helping them design efficient, analytics-based, management systems that result in better decisions. He currently serves as an advisor to several startups in the marketing technology, measurement and AI space. At Booth Professor Misra teaches courses on Algorithmic Marketing. These courses bring his practical and research expertise in the algorithmic marketing domain into the classroom. He is hopeful that these classes will get students ready for the next evolution of marketing that he believes is already underway.
Prior to joining Booth, Misra was Professor of Marketing at UCLA Anderson School of Management and Professor at the Simon School of Business at the University of Rochester. In addition he has been visiting faculty at the Johnson School of Management at Cornell University and the Graduate School of Business at Stanford University.
Economic Value to the Consumer (EVC)
Demand and Optimal Marketing Decision
Demand Estimation: Conjoint Analysis
Demand Estimation: Marketing Mix Models and Elasticity Analysis
Segments and Targeting
Marketing to the Lifetime Value of the Customer
Big Data and Big Analytics
Application at Scale
Overall, I was extremely impressed with the approach of the program. Working with big data can be challenging if you do not think through what questions to ask and answer; this changed my perspective and I’m looking forward to driving innovation based on these learnings.
—Joe Veverka, Program Manager, Microsoft
J.P. was a very engaging, energetic and fun professor that made you want to engage and learn. Analytics piece is FANTASTIC! Sanjog can make the complex enjoyable, simple and enticing to understand and use.
—Jason Altwies, Market Research & Analytics, Consolidated Metco
The quality of education is indisputably excellent and the overall experience inspires participants to lead transformations in their organizations successfully. It is a highly motivating program!
—Alan Flores, Executive Director, Corporation Flores
The course did exceed my expectations...I can't wait to take (the concepts) back to work.
—Herwin Gill, Finance Director, Digital Investments, American Express Company
View Herwin's full testimonial here
Please check back here soon for upcoming 2021 program dates.