Are Women Charged a ‘Pink Tax’ on Personal-Care Products?
Legislation intended to end gender-based price differences may be of little benefit to women’s wallets.
Are Women Charged a ‘Pink Tax’ on Personal-Care Products?Email promotions lift revenue, even when customers don’t use them
Offering discounts can increase sales of products that aren’t being advertised.
About 90 percent of the spending boost came from people who didn’t redeem the offers but still bought from the site.
Navdeep Sahni, Dan Zou, and Pradeep K. Chintagunta, “Effects of Targeted Promotions: Evidence from Field Experiments,” Working paper, November 2014.
Legislation intended to end gender-based price differences may be of little benefit to women’s wallets.
Are Women Charged a ‘Pink Tax’ on Personal-Care Products?Why now is the right time for small companies to take a hard look at their business models.
Pivoting in a Time of CrisisHow retailers resolve the what-to-sell conundrum depends on whether price, convenience, or choice of brands matters most to a store's specific clientele.
How to Improve Retailers’ Decisions on What to SellYour Privacy
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