Why Health Authorities Should Focus on On-Screen Smoking
Cigarette product placements boost consumer demand.
Why Health Authorities Should Focus on On-Screen SmokingEmail promotions lift revenue, even when customers don’t use them
Offering discounts can increase sales of products that aren’t being advertised.
About 90 percent of the spending boost came from people who didn’t redeem the offers but still bought from the site.
Navdeep Sahni, Dan Zou, and Pradeep K. Chintagunta, “Effects of Targeted Promotions: Evidence from Field Experiments,” Working paper, November 2014.
Cigarette product placements boost consumer demand.
Why Health Authorities Should Focus on On-Screen SmokingThe effects of co-branding are unevenly distributed and difficult to predict.
Do Both Brands Benefit from Co-branding?Television advertising may be considerably less effective than published studies suggest.
Why the Power of TV Advertising Has Been OverstatedYour Privacy
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