Why Banning Menthol Cigarettes Locally Doesn’t Work
People kept smoking after a statewide restriction, and tax revenue fell dramatically.
Why Banning Menthol Cigarettes Locally Doesn’t WorkWhy companies could be throwing away money on web ads
Well-known brands may get little benefit from advertising on search engines.
Traffic that would have come to the site via paid ads ended up there anyway via natural search results.
Thomas Blake, Chris Nosko, and Steven Tadelis, “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment,” Econometrica, forthcoming. Chart reprinted with permission from the Econometric Society. Copyright 2014.
People kept smoking after a statewide restriction, and tax revenue fell dramatically.
Why Banning Menthol Cigarettes Locally Doesn’t WorkCommitment counts in corporate responses to social matters.
What Companies Should Remember When They Engage with Social IssuesHome remedies illustrate the power of design thinking.
What I Learned from Watching People CleanYour Privacy
We want to demonstrate our commitment to your privacy. Please review Chicago Booth's privacy notice, which provides information explaining how and why we collect particular information when you visit our website.