Good Super Bowl Ads Are Still Worth the Price
Even in a digital age, the Big Game is a unique opportunity for marketers.
Good Super Bowl Ads Are Still Worth the PriceWhy companies could be throwing away money on web ads
Well-known brands may get little benefit from advertising on search engines.
Traffic that would have come to the site via paid ads ended up there anyway via natural search results.
Thomas Blake, Chris Nosko, and Steven Tadelis, “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment,” Econometrica, forthcoming. Chart reprinted with permission from the Econometric Society. Copyright 2014.
Even in a digital age, the Big Game is a unique opportunity for marketers.
Good Super Bowl Ads Are Still Worth the PriceTesting assumptions in the field can avoid costly errors in decision-making.
You Should Run More ExperimentsMany companies don’t recognize the potency of customers’ “left-digit bias.”
Retailers Underestimate the Power of a Penny in PricingYour Privacy
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