Your Spending Habits Are All in Your Head
Consumers do some complicated mental accounting when allocating money, and researchers are mapping it.
Your Spending Habits Are All in Your HeadWhy companies could be throwing away money on web ads
Well-known brands may get little benefit from advertising on search engines.
Traffic that would have come to the site via paid ads ended up there anyway via natural search results.
Thomas Blake, Chris Nosko, and Steven Tadelis, “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment,” Econometrica, forthcoming. Chart reprinted with permission from the Econometric Society. Copyright 2014.
Consumers do some complicated mental accounting when allocating money, and researchers are mapping it.
Your Spending Habits Are All in Your HeadTV viewership and web-search data suggest high-profile ads can be persuasive to retail investors.
Super Bowl Ads Attract Investors as Well as CustomersIn the relationship between airlines and aggregators such as Orbitz, which party has the upper hand?
How Powerful Are Online Aggregators?Your Privacy
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