Bargain-Hunting Households Can Beat Inflation
When prices are rising in the 3–4 percent range, savvy shoppers can exploit the power of competition among retailers.
Bargain-Hunting Households Can Beat InflationThe US government has spent perhaps a billion dollars trying to bring healthy food to “food deserts”—areas without access to large-format stores and the assortment of nutritious foods they carry. Addressing this shortage of supply, some policy makers reason, will close the nutrition gap between high-income and low-income households. However, Chicago Booth’s Jean-Pierre Dubé finds that the problem is far less an issue of supply than it is of demand: his research, drawing on the Nielsen datasets at the Kilts Center for Marketing, indicates that the nutrition gap is driven by personal preference, not availability. Dubé suggests that to close the gap, policy makers should start looking at the perhaps more difficult question of how to affect people’s choices in the supermarket aisle.
When prices are rising in the 3–4 percent range, savvy shoppers can exploit the power of competition among retailers.
Bargain-Hunting Households Can Beat InflationPolitical advertising doesn’t crowd out many would-be commercial advertisers.
How All Those Political Ads Affect Commercial AdvertisingSelf-affirmation can counteract the cognitive challenge presented by disturbing information.
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