How Old Navy Could Have Avoided a Plus-Size Mess
A two-step pricing process can help avoid costly markdown debacles.
How Old Navy Could Have Avoided a Plus-Size MessThe US government has spent perhaps a billion dollars trying to bring healthy food to “food deserts”—areas without access to large-format stores and the assortment of nutritious foods they carry. Addressing this shortage of supply, some policy makers reason, will close the nutrition gap between high-income and low-income households. However, Chicago Booth’s Jean-Pierre Dubé finds that the problem is far less an issue of supply than it is of demand: his research, drawing on the Nielsen datasets at the Kilts Center for Marketing, indicates that the nutrition gap is driven by personal preference, not availability. Dubé suggests that to close the gap, policy makers should start looking at the perhaps more difficult question of how to affect people’s choices in the supermarket aisle.
A two-step pricing process can help avoid costly markdown debacles.
How Old Navy Could Have Avoided a Plus-Size MessResearch suggests that consumers and business managers have tended to underestimate other people’s desire for stricter public-health measures.
Stricter Mask-Wearing Rules Are Good BusinessFrom brick-and-mortar distribution venues to high-quality employees and a well-established private-label brand, all the ways the deal helps Amazon enhance its scope, scale, and speed.
Line of Inquiry: Pradeep K. Chintagunta on How Whole Foods Will Help AmazonYour Privacy
We want to demonstrate our commitment to your privacy. Please review Chicago Booth's privacy notice, which provides information explaining how and why we collect particular information when you visit our website.