To Reduce US Gun Sales, Limit Access to Handguns
It may be a political nonstarter, but it would be more effective than a ban on assault weapons.
To Reduce US Gun Sales, Limit Access to HandgunsWhy ads that stoke consumer cravings can backfire
Reminding people of something they haven’t had in a long time could make them want it more, but only if there aren’t any good substitutes.
Marketers should denigrate the value of alternatives.
Xianchi Dai and Ayelet Fishbach, “How Nonconsumption Shapes Desire,” Journal of Consumer Research, December 2014. Chart reprinted with permission from The University of Chicago Press. Copyright 2014.
It may be a political nonstarter, but it would be more effective than a ban on assault weapons.
To Reduce US Gun Sales, Limit Access to HandgunsThe podcast examines the voluntary exits of private corporations from the Russian market with the CEO of Edelman, a global public-relations firm.
Capitalisn’t: Ukraine—The Privatization of SanctionsMany companies underestimate consumers’ left-digit bias and should be using 99-cent price endings more than they do now.
Many Retailers Are Making a Basic Mispricing MistakeYour Privacy
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