Bargain-Hunting Households Can Beat Inflation
When prices are rising in the 3–4 percent range, savvy shoppers can exploit the power of competition among retailers.
Bargain-Hunting Households Can Beat InflationWhy ads that stoke consumer cravings can backfire
Reminding people of something they haven’t had in a long time could make them want it more, but only if there aren’t any good substitutes.
Marketers should denigrate the value of alternatives.
Xianchi Dai and Ayelet Fishbach, “How Nonconsumption Shapes Desire,” Journal of Consumer Research, December 2014. Chart reprinted with permission from The University of Chicago Press. Copyright 2014.
When prices are rising in the 3–4 percent range, savvy shoppers can exploit the power of competition among retailers.
Bargain-Hunting Households Can Beat InflationBy attempting to avoid the appearance of price gouging, retailers encourage stocking up.
How Retailers Inadvertently Contribute to HoardingResearch suggests the nutrition gap may be more a problem of demand than supply.
The Hole in the Food-Desert HypothesisYour Privacy
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