Data Privacy Laws May Cost Companies Billions
They can also disproportionately hurt smaller companies.
Data Privacy Laws May Cost Companies BillionsWhy ads that stoke consumer cravings can backfire
Reminding people of something they haven’t had in a long time could make them want it more, but only if there aren’t any good substitutes.
Marketers should denigrate the value of alternatives.
Xianchi Dai and Ayelet Fishbach, “How Nonconsumption Shapes Desire,” Journal of Consumer Research, December 2014. Chart reprinted with permission from The University of Chicago Press. Copyright 2014.
They can also disproportionately hurt smaller companies.
Data Privacy Laws May Cost Companies BillionsConsumers will pay more for American-made products—but probably not enough to justify relocating production.
The ‘Made-in-USA’ Label Boosts Prices, but Just a LittleWell-known brands may get little benefit from advertising on search engines.
CBR Briefing #29Your Privacy
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