US tobacco companies are barred from advertising on TV, including paying for product placement in television shows. However, that hasn’t stopped many shows from making prominent use of tobacco products—for some characters, such as Mad Men’s Don Draper, cigarettes are an integral part of their image. How do such depictions of tobacco use affect sales off-screen? Chicago Booth’s Pradeep K. Chintagunta and Sanjay K. Dhar, along with their coauthors Ali Goli and Simha Mummalaneni from the University of Washington, brought together several datasets to examine this question.

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