Matthew J. Notowidigdo

Line of Inquiry Do Gender Norms Make Women’s Income Less Valuable?

How do couples make decisions that will inevitably affect the incomes of both people in the relationship, such as where to live or how to divide parenting responsibilities? Classic economic theory predicts they’ll make choices that maximize combined household income—but do they? Chicago Booth’s Matthew J. Notowidigdo and his coauthors find evidence that rather than prioritizing total income, many heterosexual married couples appear to be steered by gender norms toward treating male income as more valuable than female income.

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