Guerrilla Marketing Today
November 17, 2008: 6:30 PM - 8:45 PM
Al Lautenslager will share strategies and examples of how Guerrilla Marketing can cut through the jungle of marketing madness. Al’s presentation is based on his best-selling book in the Guerrilla Marketing Series.
Illinois Institute of Technology -- Wheaton, IL Campus
First Floor Lobby
201 East Loop Road
Driving Directions:Click Here
$25.00 to public; $20.00 to Chicago Booth almuni/students/faculty
Additional $5.00 discount if register by November 12th
Save $5.00 if register by November 12th
Bill Wentz, '88 [XP-57] or Mary Brown
Coordinator, Entrepreneurial Roundtable
Al Lautenslager will share strategies, tactics, techniques and examples of how Guerrilla Marketing can cut through the jungle of marketing madness, to take businesses to levels of success they may have deemed unreachable. Al will also discuss things like what to do if your Advertising Budget is virtually non-existent and how to get massive PR without an agency.
Al’s presentation is based on his best-selling book in the Guerrilla Marketing Series, Guerrilla Marketing in 30 Days. Distilled from the best-selling "marketing" book series in history (with more than 14 million copies sold worldwide in 39 languages), Guerrilla Marketing in 30 Days encourages busy business professionals and CEO’s to hurdle the excuses of time, money, or motivation, and take dynamic strides toward new client acquisition and increased sales
Al is the featured marketing and PR expert for the online version of Entrepreneur Magazine and a member of USA Today’s small business panel. He appears regularly on radio and TV, making numerous appearances to review Super Bowl commercials. Al is the principal of Market for Profits, a Chicago marketing and coaching firm, and of The Ink Well, a commercial printing and mailing company in Wheaton, Illinois.