It's All in the Data: Keys to Sales and Marketing Success
August 20, 2008: 6:00 PM - 9:00 PM
Companies whose focus is business-to-business invest lots of time and money into generating high-value prospect data. Many companies on the consumer side also seek to enhance the value of their prospect data, especially for products that are “considered purchases” – those with a high purchase price, long sell cycle, and/or high lifetime customer value. But many of these b-to-b and consumer companies face challenges in both the marketing and sales departments with lead qualification, follow-up, prospect nurturing and measuring impact on the bottom line.
Andrew Mahler and Peter Wroblewski of MarketSense will present an overview of lead management, will discuss the reasons why CRM doesn't work for prospects, and will show how to turn existing data into effective marketing programs and metrics that are meaningful to both sales and marketing departments.
From case studies, you'll see better ways to manage leads and how to make more effective use of data that already exists within your organization to impact the bottom line.
450 Cityfront Plaza