"Highly Recommended" by Paul Rand and "Second Stage Entrepreneurship" by Daniel Weinfurter
February 20, 2014: 11:30 AM - 1:30 PM
Join us for this special two-author event! A reception and noon luncheon will be followed by author discussions, a Q&A, and book signing.
Union League Club
65 West Jackson Blvd
"Second Stage Entrepreneurs" takes the potential entrepreneur throughout the course of their company, showing them how to set up an appropriate and effective company culture. Based upon the author's own experiences leading multiple companies past their founding and into growth, Weinfurter offers readers a key look into the challenges they will face at every step of the journey.
In "Highly Recommended", Rand reveals how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of word of mouth marketing since social media and smartphones began revolutionizing the way we do business.
$35 Members/$40 Non-Members
11:30 AM-1:30 PM: Lunch, Author Discussion
Daniel Weinfurter (Speaker)
Daniel Weinfurter is a serial entrepreneur with more than 25 years of experience. He has been the founder and CEO of two private equity-backed businesses and was the number two executive for a third. All three achieved high rankings on the Inc. 500, with Parson Group landing the coveted #1 spot. He has also provided consulting and interim management to a variety of start-ups and large public companies.
Paul M. Rand (Speaker)
Paul M. Rand is the founder, president and CEO of Zocalo Group, one of the world's leading digital, social media, and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. He served as president of the Word of Mouth Marketing Association (WOMMA) and is on the board of the national Council of Better Business Bureaus and vice chairman of the Dean's Advisory Board of DePaul University's Driehaus College of Business and Kellstadt Graduate School of Business.