Google's New Marketing Strategies - What it Takes to Win Today
October 27, 2011: 6:30 PM - 9:00 PM
The Marketing Roundtable welcomes Jennifer Howard, Google industry director, education. Howard will focus on a new e- book (Zero Moment of Truth) just released by Google.
450 N. Cityfront Plaza Drive
Price includes passed Hors D'ouevres. There will be a cash bar as well.
Other InformationZero Moment of Truth website
The way we shop is changing and marketing strategies are simply not keeping pace. Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.
At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT.
If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, these marketing strategies and the ZMOT will help you understand the shift that has taken place in the marketing landscape and show you the strategies it takes to win.
Jennifer Howard (Speaker)
Industry Director, Education, Google
About Jennifer Howard: Jennifer leads the Education Sales & Operations practice nationally. In this role she is responsible for developing strategic partnerships with Education Marketers to help them generate leads, increase brand awareness and drive enrollments. In her 8 years at Google, Jennifer has worked with a variety of sectors including BtoB, Automotive and Technology.