Alumni

The Creativity Imperative - Why Creativity is Job One for America (and Your Company)

Marketing Roundtable

July 25, 2007: 6:00 PM - 8:00 PM

This presentation will address the vital role that creativity has come to play in society and the dimensions of the Creative Economy. You'll also learn how you and your company can recognize, celebrate and accelerate your creative assets. Be ready for some audience participation and a few creative surprises!

Where

Gleacher Center
100
450 North Cityfront Plaza Drive
Chicago, Illinois

Event Details

What do the current issues of the Harvard Business Review, Fast Company, the Economist and Business Week have in common? They're all featuring multiple stories on the role of creativity in society. Why are creativity and innovation such hot topics at this time? Why does Daniel Pink (in his best-seller, A Whole New Mind) claim that "the MFA is the new MBA"? This presentation will explain why creativity has come to play such a vital role in society and will outline the dimensions of what has been called the Creative Economy. You'll also learn how you and your company can begin to recognize, celebrate and accelerate your creative assets. This presentation will contain elements of performance and audience participation and a few creative surprises!

Cost

No Charge

Registration

Register Online

Deadline: 7/24/2007

Program

6:00 PM-6:30 PM: Registration

6:30 PM-8:00 PM: Program

Speaker Profiles

Thomas Tresser (Speaker)
Creativity Champion

Tom Tresser is a consultant, producer, educator and trainer who can help individuals, companies and communities leverage and amplify their creative assets in order to solve problems, create economic value and trigger civic engagement. Tom has acted in some 40 shows and produced over 100 plays, special events, festivals and community programs. He was an arts activist, having organized support for pro-arts candidates and developed a cultural policy think tank at Roosevelt University in the early 1990s, where he taught "Arts & Public Policy." He was director of cultural development at Peoples Housing, in north Rogers Park, Chicago, where he created a community arts program that blended the arts, education and micro-enterprise. He has used creativity in the field of executive development, working with Fortune 500 companies on innovative and experiential strategic executive learning programs.

Questions

Scott McGarvey 

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