Professional Services Marketing: A Conceptual Model for Pulling it All Together
September 30, 2009: 6:00 PM - 9:00 PM
This session provides a comprehensive look at how to successfully market a professional services company, from somebody who does it every day for one of the largest, most prestigious global professional services brands.
450 Cityfront Plaza
6:00 PM-6:30 PM: Registration & Networking
6:30 PM-8:00 PM: Presentation
8:00 PM-9:00 PM: Cash bar & Networking
Dave Southern (Speaker)
Global Director, Baker & McKenzie
Dave Southern is a Global Director with Baker & McKenzie, a leading global law firm. He has responsibility for overseeing the business development department’s activities related to the Firm’s global practice and industry groups, as well as the Firm’s key client programs. Dave joined Baker & McKenzie two years ago from Gardner Carton & Douglas, a Chicago-based law firm where he had served as CMO.
Dave has experience in business development for other professional services, as well, having previously held national sales and marketing positions at Ernst & Young. Additionally, Dave has been a marketer, public relations specialist and investor relations professional for several leading consumer products and services companies. With a BS from the University of Kansas and a MBA from Northwestern University’s Kellogg Graduate School of Management, Dave has spent most of his career in identifying target market segments and positioning his clients and employers for growth with these targets.
Dave began his career as an auditor at Ernst & Young. And, he plays a wicked jazz trombone.
This session provides a comprehensive look at how to successfully market a professional services company, from somebody who does it every day for one of the largest, most prestigious global professional services brands. You'll learn how to:
· Develop marketing plans that help advance relationships with clients
· Market on a limited budget
· Make sure your marketing initiatives are aligned with sales and client service at your firm
Real-world examples will be provided to illustrate:
1. How sales, marketing, and client services must align and interact
2. How marketing should be organized to drive growth
3. Successfully going to market on a limited budget
4. Generating sales activity from profile-building initiatives
5. How to resolve the issues that keep you up at night