Alumni

Value Based Marketing: Using fact-based Methods to Prove the Value of Innovation

Innovation Roundtable

November 3, 2009: 6:00 PM - 9:00 PM

We all know how hard it is to come up with a powerful innovation idea. Ironically, though, it’s sometimes just as hard to build the business case for the required investments to ensure the program goes forward!

Where

Gleacher Center
Room 100
450 North Cityfront Plaza Drive
Chicago, Illinois

Event Details

We all know how hard it is to come up with a powerful innovation idea. Ironically, though, it’s sometimes just as hard to build the business case for the required investments to ensure the program goes forward! This is especially so in the areas which offer some of the greatest potential to build competitive advantage, including • Investments in intangibles such as “customer experience” • Innovations which have disparite effects, such as expanding into new segments, but potentially cannibalizing existing revenue streams • Completely “new to the world” offers which come about by discovering unique, unexplored needs The presentation will discuss how one can “prove” the value of innovation robustly and – more important – in the language of the boardroom: dollars. The key is in adopting a “design for decision” approach throughout the process. We will discuss a number of cases which illustrate this approach in a way which Roundtable participants will be able to take away and apply directly.

Cost

No Charge

Registration

Register Online

Deadline: 11/3/2009

Program

6:00 PM-6:30 PM: Registration

6:30 PM-7:45 PM: Presentation and Q&A

7:45 PM-9:00 PM: Midway Club

Speaker Profiles

John Watts, PhD (Speaker)
Managing Director, Vivaldi Partners
http://www.vivaldipartners.com/

John Watts has deep experience applying strategic, marketing, quantitative and financial tools to senior management issues, utilizing experience obtained through 20 years of strategic consulting and executive teaching in the world’s top business schools, including faculty service at Chicago Booth. Drawing on his unique background covering strategy, economics, accounting and marketing, John’s work is directed toward creating a fact-based dialog which articulates the value of strategic innovation and marketing programs in the language of the boardroom: dollars. John has served senior executives and international organizations in a broad array of consulting engagements including: Corporate Strategy & Corporate Development, New Product / Service Development, Market Segmentation, Market Sizing and Market Entry Analysis, Customer Profitability, Product Profitability, Cost Management, Brand Development, Customer Experience-Relationship-Value and Marketing Effectiveness. John’s clients have spanned a wide variety of industries including banking, insurance and financial services, communications, energy, automotive, office products, consumer products, medical devices, pharmaceuticals, and defense. John currently serves as Managing Director for Strategic Analysis at Vivaldi Partners, a boutique growth and innovation consultancy. Previously, he has worked in strategic advisory services with Ernst & Young, Accenture, PRTM and Opinion Research Corporation. Prior to his consulting career, John served for as a tenure-track faculty member at the University of Chicago Graduate School of Business and Purdue University’s Krannert Graduate School of Management. He holds Ph.D. and Master’s degrees from Carnegie-Mellon’s Tepper School of Business.

Questions

Mary Drotar 

708.524.1677

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