Alumni

Using Web 2.0/Social Networking for Competitive Advantage

Entrepreneurial Roundtable

October 19, 2009: 6:30 PM - 8:45 PM

Chris Rollyson will explain the adoption curve for Web 2.0 and social networks, so you can learn where the technology is going and avoid the mistakes that most firms are making. This will help you to create competitive advantage while competitors are licking their wounds. Learn how to approach Facebook, Twitter, YouTube, LinkedIn and others.

Where

Northern Illinois University - Naperville Campus
First Floor Lobby & Auditorium
1120 East Diehl Road
Naperville, Illinois

Driving Directions:From I-88, take Naperville Road exit which will take you to a "T" at Freedom Drive. Turn south onto Freedom Drive (that is a left turn if coming from the East on I-88). Take Freedom Drive to a "T" at Diehl Road. Turn right onto Diehl Road. Go 2-3 blocks. NIU will be on left, across from the Hampton Inn. Turn left onto driveway at west end of NIU property to park. From parking lot, enter center door of building.

Event Details

What are the implications of social networks – Facebook, MySpace, Twitter, LinkedIn, etc. – for business in the years ahead? Come hear Chris Rollyson discuss what social networks will mean for businesses in the future. Executives largely ignored social networking before 2009, but constant media attention and emerging case studies are creating a sense of urgency to "do something." However, many companies have invested carelessly, and a shakeout is imminent. Chris Rollyson will explain the adoption curve for Web 2.0 and social networks, so you can learn where the technology is going and avoid the mistakes that most firms are making. This will help you to create competitive advantage while competitors are licking their wounds. Learn how to approach Facebook, Twitter, YouTube, LinkedIn and others. Chris Rollyson has guided executives on using disruptive technology to transform business for over 20 years as a veteran of PricewaterhouseCoopers, KPMG, and specialist firms. He has advised Fortune 100 companies on how to assess, pilot and scale their use of the Internet, service-oriented architecture, Web 2.0, and social networks. Last year, his firm CSRA released the Social Network Roadmap, a methodology that helps enterprises adopt social networks faster by mitigating risk. In 2008-2009, CSRA launched the Executive's Guide to LinkedIn, the Executive's Guide to Facebook and the Executive's Guide to Twitter, services that use social networks for innovation.

Cost

$25.00 for general public; $20.00 for Chicago Booth alumni, faculty and students Save additional $5.00 if register by October 14, 2009

Registration

Register Online

Deadline: 10/18/2009

Program

6:30 PM-7:15 PM: Networking & Hors d'oeuvres

7:15 PM-8:45 PM: Program with speaker

Questions

Bill Wentz, Class of 1988, XP-57 
Roundtable Coordinator
630.344.1119

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