Alumni

The Shift: Transforming Today's Marketer into Tomorrow's Growth Leader

Kilts Center for Marketing

Marketing Roundtable

February 25, 2009: 6:00 PM - 8:00 PM

In today's tough economic climate, it is vital that marketers find ways to not only push their marketing agenda forward, but the growth agenda too. Too often, marketers are dismissed from the dialog and not viewed as the true asset that they are within their organization. The Shift is meant to highlight the five shifts that we believe marketers can start to make immediately to help raise their profile, better engage with the executive team and ultimately help lead the dialog on the overall growth strategy for their organization. Scott Davis is the author of Brand Asset Management: Driving Profitable Growth Through Your Brands (2000) and Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth. He will be discussing his upcoming book, The Shift: The Transformation of Today's Marketer into Tomorrow's Growth Leader. This event is being sponsored by the Kilts Center for Marketing and the Marketing Roundtable.

Where

Gleacher Center, University of Chicago GSB
Room 621
450 N. Cityfront Plaza Dr.
Chicago, Illinois

Cost

$10.00

Speaker Profiles

Scott Davis (Speaker)
Senior Partner, Prophet
http://www.prophet.com/

Scott has 20 years of brand, marketing strategy, and new product development experience that he has brought to bear for many Prophet clients, including GE, ExxonMobil, The Carlson Companies, Johnson and Johnson, The Wrigley Company, Boeing, Payless ShoeSource and Allstate. Scott is the author of Brand Asset Management: Driving Profitable Growth Through Your Brands (2000), named one of the top 30 books of 2000 by Executive Book Summaries. Scott's second book, Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth was published in 2002. His third book, The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Drivers will be released in Spring 2009. Scott is a member of the Chicago Olympic Marketing Committee, responsible for developing the pitch to bring the Summer Olympics to Chicago in 2016. He is also currently working with the City of Chicago and Mayor Daley and his team on a major rebranding initiative for the city. Scott speaks at and chairs branding conferences for organizations such as The Conference Board, American Marketing Association, American Management Association, and the Association of National Advertisers. He is frequently cited in publications such as The Wall Street Journal, USA Today, BusinessWeek, Brandweek, Marketing News, Management Review, Advertising Age and Crain's. Scott is an Adjunct Professor at the Kellogg School of Management at Northwestern University, a featured speaker at the University of Chicago's Executive Program on "Marketing Services Companies," and a guest lecturer at other top graduate schools. Scott earned a Master of Management from the Kellogg School of Management at Northwestern University in Marketing, Finance, and Management Strategy and a B.S. in Marketing Management from the University of Illinois.

Questions

Jennifer Williams 

773-702-6324

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