Do Shoppers Have Too Many Choices?
US consumer goods are proliferating rapidly, with implications for consumers and companies.
Do Shoppers Have Too Many Choices?
Line of Inquiry: Pradeep K. Chintagunta on How Whole Foods Will Help Amazon
- February 13, 2018
- CBR - Marketing
What did Amazon get when it acquired Whole Foods? According to Chicago Booth's Pradeep K. Chintagunta, it took what may be another step toward its goal of being “the most customer-centric company in the world.” From brick-and-mortar distribution venues to high-quality employees and a well-established private-label brand, Chintagunta considers all the ways the deal helps Amazon enhance its scope, scale, and speed.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum blandit vel justo sed accumsan. Nunc et pharetra nulla, non rutrum orci. Nullam eu risus congue, vestibulum lectus sed, pulvinar metus. Pellentesque at mauris eget neque dignissim sollicitudin a eu metus. Quisque hendrerit diam magna, et ornare mi efficitur et. Aenean non pulvinar neque, id pellentesque urna. Sed vitae sagittis arcu. Nunc malesuada purus eu enim maximus, quis mattis enim ullamcorper.
More from Chicago Booth Review
Online Shoppers Care Where Sellers Are Based—Even for Diapers
Location-branding effects can influence trade even within countries and for the sale of everyday items, research suggests.
Online Shoppers Care Where Sellers Are Based—Even for Diapers
Battle of the Coupons: How Retailers and Manufacturers Compete
Different types of products call for different strategies in pricing and discount levels.
Battle of the Coupons: How Retailers and Manufacturers CompeteMore from Chicago Booth
Your Privacy
We want to demonstrate our commitment to your privacy. Please review Chicago Booth's privacy notice, which provides information explaining how and why we collect particular information when you visit our website.