Your Spending Habits Are All in Your Head
Consumers do some complicated mental accounting when allocating money, and researchers are mapping it.
Your Spending Habits Are All in Your HeadWhat did Amazon get when it acquired Whole Foods? According to Chicago Booth's Pradeep K. Chintagunta, it took what may be another step toward its goal of being “the most customer-centric company in the world.” From brick-and-mortar distribution venues to high-quality employees and a well-established private-label brand, Chintagunta considers all the ways the deal helps Amazon enhance its scope, scale, and speed.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum blandit vel justo sed accumsan. Nunc et pharetra nulla, non rutrum orci. Nullam eu risus congue, vestibulum lectus sed, pulvinar metus. Pellentesque at mauris eget neque dignissim sollicitudin a eu metus. Quisque hendrerit diam magna, et ornare mi efficitur et. Aenean non pulvinar neque, id pellentesque urna. Sed vitae sagittis arcu. Nunc malesuada purus eu enim maximus, quis mattis enim ullamcorper.
Consumers do some complicated mental accounting when allocating money, and researchers are mapping it.
Your Spending Habits Are All in Your HeadAn expert panel discusses challenges and strategies for corporate responses to racial injustice.
How Should Companies Respond to Black Lives Matter?On this episode of The Big Question, Jean-Pierre Dubé and Jon Morris discuss fairness and other issues peripheral to personalization.
Is Personalized Pricing the Future of Shopping?Your Privacy
We want to demonstrate our commitment to your privacy. Please review Chicago Booth's privacy notice, which provides information explaining how and why we collect particular information when you visit our website.