Classical economics is heavily involved with the concept of self-interest: in the pursuit of your own ends, you make yourself productive to the rest of society. But what is your self-interest? Chicago Booth’s John Paul Rollert says that self-interest is a set of concerns that’s different for each of us, both in the things that it entails and the trade-offs we make among those things. The decisions we make about those trade-offs have important consequences for our professional lives, the business world at large, and our own personal identities.

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