The Equation: Why Some Subscription Offers Can Turn Off Customers
Consumers may be wary of autorenewing promo deals.
The Equation: Why Some Subscription Offers Can Turn Off CustomersHow competition can moderate gains from text-message deals
Jean-Pierre Dubé, Zheng Fang, Nathan Wong, and Xueming Luo, “Competitive Price Targeting with Smartphone Coupons,” NBER working paper, March 2016.
Consumers may be wary of autorenewing promo deals.
The Equation: Why Some Subscription Offers Can Turn Off CustomersResearch suggests a supply-driven explanation for millennials’ taste for craft beer.
Why Craft Beer’s Rise Is a Warning Flag for All Sorts of Big BrandsBy attempting to avoid the appearance of price gouging, retailers encourage stocking up.
How Retailers Inadvertently Contribute to HoardingYour Privacy
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