What Would Make Americans Eat Better?
Demand may be the key to healthier diets.
What Would Make Americans Eat Better?Why drug companies benefit when competitors advertise
TV commercials for branded medication boost demand for rivals.
Ad viewers identify with the general health issue, increasing demand for a type of medication but not necessarily a specific brand.
Bradley Shapiro, “Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants,” Working paper, October 2014.
Demand may be the key to healthier diets.
What Would Make Americans Eat Better?Companies have few good options for constructing accurate user profiles.
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